By utilizing premium subscribers, you give yourself an edge over the competition, rising the ranks faster than the competition! When you create your channel and upload a video you may feel as if your job is done- however, this couldn’t be further from the truth. Good content, a quality profile and a good upload schedule are all solid things to implement to grow your channel. However, the problem is that your videos are essentially lost in a sea of content that nobody will ever find. By increasing your subscribers base you position your channel higher and YouTubes algorithm ranks it at the top of search results and the “suggested videos” tabs for your video content. Using the “snowball” effect, once your channel and videos pick up steam they continue to grow natually!